Your first enterprise customer wants five custom features. Accepting changes the roadmap; refusing gives up the revenue.
$18K MRR is a strong signal, but if team focus shifts, PMF learning slows down.
$18K MRR opportunityRoadmap focus
STARTUP DECISION SIMULATION
Run a startup in 20 decisions.
Founder Runway is a decision-based simulation game where you run a startup for 20 turns. Track Cash, MRR, PMF, Burn and Runway, then see how your product, sales, team and funding calls play out. There is no single right answer: every decision has an upside and a cost.
20Decision turns
8Sectors
5Founder archetypes
REAL DECISIONS
Every turn gives you a startup decision.
Choose one of four options. Your choice changes the metrics: some signals improve, others come under pressure. At the end of 20 turns, you see where your company landed.
Your CTO's equity ask is back on the table. Agreeing strengthens commitment; the cap table takes the hit.
You have worked together for six months. Technical debt, team motivation, and ownership all land in the same decision.
Team commitment8% equity
Six weeks of runway left. There is a $400K acquisition offer, and a pivot is still on the table.
Every decision so far shaped the options you have now. This one weighs value, time, and what you still want to learn.
$400K offer6 weeks runway
SECTORS
Different sectors have different dynamics.
Across SaaS, FinTech, E-Commerce, HealthTech, EdTech, GreenTech, AI, and GameFi, you face different customer behaviors, sales cycles, and growth challenges.
HealthTech
Regulation, patient trust, and long sales cycles slow every decision down.
Long cyclesGreenTech
Grant processes, ESG expectations, and enterprise buyers demand metric discipline.
Grant-ledEdTech
School calendars, teacher habits, and parent budgets set your growth speed.
SeasonalFinTech
Licensing costs, trust expectations, and integrations force careful growth.
High regulationE-Commerce
CAC, returns, and logistics costs squeeze unit economics.
CAC pressureAI/SaaS
Compute cost, churn, and fast competition push retention decisions to the front.
High competitionDev Tools
Bottoms-up usage is valuable; enterprise sales need a different kind of proof.
Bottoms-upB2B SaaS
Long sales cycles, RFPs, and procurement demand patient pipeline management.
Long salesFOUNDER ARCHETYPES
Choose your founder style.
Play as a product-led, sales-led, cautious, network-led, or strategic founder. Each archetype brings different advantages and risks.
Engineer Founder
Product-ledProtects technical quality; has room to learn in sales and distribution decisions.
Sales Founder
Revenue-ledAccelerates early deals while balancing product focus and technical debt.
Vision Founder
Big pictureCreates investor interest and needs to strengthen operational rhythm.
Analyst Founder
Metric-ledWants data before decisions and balances fast pivots with measured progress.
Serial Founder
Experience edgeReads patterns quickly and tests whether past experience fits the new context.
TURN 20 · FINAL
See your company outcome after 20 turns.
On the final screen, review your score, company value, strengths, weaknesses, decision pattern, and founder profile.
Decision Map
A visual trace of your 20 decisions and their effect on burn.
Trade-off Analysis
Speed or resilience? Revenue or product focus? Your choice pattern reveals your founder profile.
Alternate Run
Change one critical decision and test how different choices change the outcome.
Runway Analysis
See which decisions strained cash flow and which signals weakened.
Founder Score
A composite score weighted by PMF, MRR growth, team decisions, and runway management.
Sector Comparison
An anonymous comparison with other founders in the same sector.
GAME MODES
Singleplayer is live.
Multiplayer is coming soon.
Singleplayer
Build your company in 20 turns and see the outcome of your decisions. Replay with different sectors and founder archetypes.
- Choose one of 8 sectors
- Become one of 5 founder archetypes
- See the outcome of every decision
- Explore different scenarios with different choices
Multiplayer
A multiplayer season system is planned. You will be able to compare how different founders perform on the same decisions.
- Planned season system
- Comparative outcomes
- Leaderboard and seasonal competition
- Anonymous decision comparison
BEFORE YOU START
Leave your email and step in.
The game is free and there is nothing to pay. All it takes to start a run is your email; create an account instead and your run history follows you across devices.
LEARN THE METRICS
The metrics behind every decision.
The same runway, burn rate, and funding decisions you make in the game, explained in short guides.
FAQ
Short answers.
Yes. The full singleplayer run is free — no payment, no paywall, no trial. You do not need an account to play; an account only makes your run history and plan permanent.
A run is 20 decision turns and usually takes 20–30 minutes.
No. It is an educational simulation, not company advice. It does test your founder reflexes.
No date yet. Only singleplayer is active; multiplayer is marked "coming soon".
No. There are only trade-offs, and the game makes the cost of each choice visible.
Start your first run.
$50,000 in cash, 20 turns, and a different startup decision each time. See where your choices take the company.
Play Demo →The full singleplayer run is free; no signup required to play.